Every day there are websites published, and every day they are starting at the same line of movement. No matter what niche you’re in, no matter how you want to look at things today, you will find that there is an ongoing battle that people are trying to pull through, and it’s all in regards to influencing traffic and more. If you can influence traffic, you will be able to become a major success on the web. Without traffic, your website, even if it looks amazing, will be ignored. There’s nothing worse for a website than to be complete ignored, especially when it is part of an income strategy that will create a good deal of movement forward. Do not assume that you will be able to chase any sort of marketing collateral without focusing on what SEO services do for clients. It’s there that the topic of search engine optimization opens, especially when you start to peel away the conjecture and start to look at what actually works for competition.
The Same Starting Line Across the Internet World
Every single website that gets published is starting with a blank page, no backlinks, and no traffic. Unless you have a full campaign for pre-launching your website, you will have to fight your way to the top of search engine results. There is no way to cause this to accelerate, even though some marketers will say that it is in fact possible. The same starting line may be the same, but the steps moving forward are all going to be different.
Publish any type of website, a blog, or ecommerce site, and you will find that things will look easy at first glance. In the past, it was sincerely easy. You just publish a site, write content, and watch the flood gates open. That is no longer the case. You cannot just set up a site, publish content, and then see the traffic come through. Some people try that, and realize that it’s complicated, and eventually even hire SEO services.
The Professional Edge Matters
Even though there are a lot of blogs that will tell you that you can create a great deal of marketing without having to hire anyone, you will not want to chase this notion of “DIY”. Let’s assume that you had time to learn all the steps to SEO, and you were able to implement them all correctly, you would still need to tweak code, update templates, and work on a lot of different pieces moving forward. If you didn’t do that, you would end up losing out on the greater good that comes from marketing as a whole.
Let’s say, for the sake of argument, that you were able to do it all. You fired on all cylinders, you were diligent and you worked on your search engine optimization for months on end. You finally hit a plateau and you step back to see your handy work. Then what?
That’s the thing that most marketers don’t ask. They know that professional grade optimization takes a lot of time, and it never really ends. As long as search engines evolve in the way that they rank, and index websites, people will have to publish their work within the parameters of a lot of different pieces. That is a never ending quest to get to the top spot in search engines for highly competitive keywords. There’s no real way around this, even though some people will try to circumvent the system aby trying to engage in pieces that aren’t necessarily tried and true.
Unique Trumps Everything
Here is the one secret that most people don’t know about when it comes to marketing. You’ll find that the best thing you should do is chase unique content, unique links, and everything that falls into the world of “unique”. What does that even mean? Well, it is not just new. You can post a lot of new content on a page and still get no traction. You have to focus on the elements overall.
For instance, if you’re publishing content on a blog, you will need to diversify the pieces. You will need to make sure that you are not just posting big blocks of text without any sort of recourse. You will need to implement proper strategy, and include images, videos, animation, podcasts, infographics, and much more. The more diverse your strategy for content publishing, the better off you will end up with the traffic that you need to gain market share on the web.
How Long Does It Take To Win The SEO Battle?
There is no time frame for getting the most influence online. You may work for a year on the search engine optimization of your page, and do everything right, but if search engines change the way they rank pages, you may see it all fall apart. Just look into how marketers have changed the way they market websites through article marketing and link generation. Those two tried and true staples of marketing have changed, and have received penalties from search engines in many ways. Even if you did things with a certain “uniqueness”, search engines still penalized you for it. It’s that simple thing that is driving many professionals mad.
